Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Solar Energy Lighting Store (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. When you browse the Website, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Information".

We collect device information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
  • "Log files" track actions on the website and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone number. We refer to this information as "Order Information".

When we refer to "personal information" in this Privacy Policy, we mean both device information and order information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and sending you invoices and/or order confirmations). In addition, we use this order information to:

  • Communicate with you;
  • Check our orders for potential risk or fraud; and
  • If it matches the preferences you have given us, send you information or advertising relating to our products or services.

We use the device data we collect to help us check for potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our website (for example, by providing analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to run our online shop - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your personal information to send you targeted advertising or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, please see the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

DO NOT TRACK

Please note that if we see a "Do Not Track" signal from your browser, we will not change our website's data collection and use practices.

YOUR RIGHTS

If you are a resident of Europe, you have the right to access the personal data we hold about you and to request that your personal data be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information below.

If you are a European resident, please also note that we process your data to fulfill contracts with you (e.g., if you place an order through the website) or to pursue our legitimate business interests as set out above. Please also note that your data will be transferred outside Europe, including to Canada and the United States.

DATA RETENTION

If you place an order through the Website, we will retain your order information for our records until you ask us to delete that information.

CHANGES

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or other operational, legal, or regulatory reasons.

"Text Marketing and Notifications (if applicable): By entering your phone number in the checkout process and initialising a purchase, you consent to us sending you text notifications (for your order, including cart abandonment reminders) and text marketing offers. No more than 5 text marketing messages will be sent per month. You can opt out of further text messages by replying with STOP. Message and data charges may apply."

CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@solarenergylighting.co.uk.

SMS MARKETING

Consent and Opt-In: By providing your mobile number and opting in to receive SMS messages from Solar Energy Lighting, you consent to receive promotional, transactional, and informational messages via SMS. These messages may include updates about your orders, promotional offers, new product launches, and other relevant communications.

Opt-Out: If you wish to stop receiving SMS messages from us, you can opt out at any time by replying "STOP" to any of our SMS messages. Upon receiving your opt-out request, we will promptly remove your mobile number from our SMS marketing list. You may also contact our customer service team at support@solarenergylighting.co.uk to be removed from our SMS list.

Message and Data Rates: Message and data rates may apply depending on your mobile service provider. You are responsible for any charges incurred by receiving SMS messages from us.

Third-Party Sharing: We do not share your mobile number with third parties for their marketing purposes without your explicit consent. However, we may use third-party service providers to send SMS messages on our behalf. These service providers are obligated to keep your information confidential and secure.

Data Security: Your privacy is important to us. We take appropriate security measures to protect your personal information, including your mobile number, against unauthorized access, alteration, disclosure, or destruction.

Updates to This Section: We may update this SMS Marketing section from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Please review this section periodically to stay informed about our SMS marketing practices.

If you have any questions about our SMS marketing practices, please contact us at support@solarenergylighting.co.uk.

DATA USAGE

We share your (the visitor, the customer) Order Tracking Number, Courier Name, and Transaction Number associated with your orders with a service provider called Proveway Uptrack. Proveway Uptrack synchronizes and verifies the shipping details to the payment gateways. Proveway Uptrack does not utilize any personal information like email and your name. You can know more about Proveway’s privacy policy here - https://www.proveway.com/blog/privacy-policy.